If you know other real-estate investors, Direct REI pays you to send them over — not once, but for as long as they keep paying.
It lives at Settings → Refer & earn.
What you earn
- 25% of every subscription payment, for life. Not the first month — every month they stay.
- 10% of their skip-trace pack purchases.
- 5% of their credit-pack purchases.
Because it's recurring, one referral who sticks around is worth far more than the sign-up bounty most tools pay. A referred Pro customer is roughly $25/month to you, indefinitely.
What they get
Anyone who signs up for a paid plan with your link or your code gets 50 free skip traces, added to their account after their first payment. It doesn't change their price — it's a reason to use your link instead of signing up on their own, so mention it when you share it.
- It's once per account, and it arrives once they've actually paid (a free first month counts from their first paid month).
- If that first payment is fully refunded or disputed, the free traces they haven't used are taken back.
How to start
- Open
Settings → Refer & earnand apply. Applications are reviewed by hand — this isn't automatic, and good-fit partners are approved. - Once approved you get your referral link. Anyone who signs up through it is attributed to you.
- Fill in your payout details and keep them current — that's how you get paid.
The same page tracks what you're owed, what's been paid, and how many active referrals you have. Payouts are sent manually on a regular schedule; earnings sit as "owed" until then.
Pick your own code
Your code starts as a mix of your company name and a few random characters. To make it easier to say out loud, click Change code next to it and type the one you want — 4 to 20 letters and numbers, like LAKESIDELAND or JORDAN2024. It's checked as you type and saved only when it's free.
- No two partners share a code. A code anyone already has — or used to have — is taken.
- Nothing that sounds like a discount. Words like FREE, BONUS, BOGO, PROMO or SAVE, and number-word mixes like 20OFF, TAKE10 or 1MONTH, aren't allowed, and neither are our own discount codes. A referral code gives no discount, so buyers shouldn't mistake yours for one. "4" used for "for" is fine (
CASH4HOMES). - Your old code and link keep working. Anyone who uses them still credits you, so changing your code never breaks a link you've already shared. Share the new one from now on.
- You can change it up to 5 times. Going back to one of your own old codes doesn't use one up.
Worth knowing
- You can't refer yourself. Self-referrals are blocked by account and by email.
- Attribution is by the link or the code. The link holds for a while after the click — they don't have to sign up in the same sitting. They can also type your code in the payment window ("Have a referral code?"); a typed code wins over a link.
- Refunds and chargebacks reverse the matching commission. You're paid on money that actually stayed collected.
- US tax: if you're paid $600 or more in a year, expect a W-9 and a 1099. Not tax advice — talk to your accountant.
What actually converts
The people most likely to stay are the ones with a real list problem — someone hand-texting from a spreadsheet, someone paying for three separate tools, someone whose VA has no system to work from. Send them to a specific thing that solves that, rather than "check out this CRM": the county-record pull, the multi-line dialer, or Oliver building a campaign for them.
What's next
To explain the plans accurately when you refer someone, read Plans, caps & credits explained.