AI finds your leads. AI writes the emails, texts, and direct mail. AI replies in your voice across email and SMS. Track inbound calls automatically. Every reply gets tied back to the campaign that triggered it. You wake up to qualified deals, not 200 unread threads.
The whole idea — explained in 39 seconds.
Direct REI is a CRM with a built-in AI acquisition manager — Oliver — working every channel real estate investors actually use: email, SMS, direct mail, and phone calls. It even hosts your website, feeding every lead straight back into the CRM.
Oliver is the AI teammate built into Direct REI. Ask in plain English — "find vacant land owners in Wood County and start texting them" — and he pulls the county records, imports the owners, skip traces the phones, writes the sequence, and launches the campaign. He analyzes deals with real offer math, answers questions about your own pipeline, and posts a morning briefing of what needs your attention. Your spend limits and approvals apply to every step he takes.
Search nationwide county property records — filter by vacancy, acreage, tax status, absentee owners, and more — then import the owners straight into your CRM with full parcel detail: assessed & market value, taxes, flood zone, mortgage, sale history. Or let AI scan the live web — permits, deeds, MLS, public records — for real contacts. No scraping, no list-buying, no stale data.
You mailed someone, then they called. You emailed them, then they texted back. Every inbound reply — call, text, email, return mail — traces back to the campaign and channel that triggered it.
When a prospect replies, AI drafts a response in your voice and sends it a few minutes later — paced like a real human. Flags you in red when a reply needs personal attention.
No onboarding calls. No setup fees. Plug in, point the AI at a market, walk away.
Pick a market and the audience type. The AI searches the web, finds real people, and drops them into your CRM in ~30 seconds.
Tell the AI the goal of the conversation. It generates a personalized message cadence — email, SMS, or both — calibrated to your audience. Default 4 messages, adjustable from 1 up to 12.
Outreach paces itself across email, SMS, and direct mail. The AI replies to inbound in your voice on every channel, qualifies, and flags only what needs you.
Every reply — text, call, email, return mail — lands as a tagged contact with buy-box details, qualification status, and full conversation history. Hot deals rise to the top.
If your business runs on cold outreach to a specific real estate audience, Direct REI works for you.
Start free — upgrade when the AI pays for itself. Cancel any time. No long-term contracts.
Every capability, mapped to every plan. Hover the ⓘ icons for the full explanation of each feature.
Publish straight from your CRM: a listings site with photos, an interactive map, and filters — or a "we buy land" cash-offer site. Click anything on the page to edit it, drag blocks around, start from a ready-made layout, and connect your own domain for free. Every form submission lands in your CRM as a lead — deduped, flagged for follow-up, and ready to trigger your automations. One website is included on Starter; unlimited on Pro and Scale.
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Direct REI comes with Oliver — an AI acquisition manager that finds leads, runs email, SMS, and direct mail, replies in your voice, and ties every callback to the campaign that earned it — so you can focus on closing.
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