AI finds your leads, launches personalized outreach across SMS, email, ringless voicemail, direct mail, and calls, then handles follow-up and replies automatically, all from one place. You wake up to qualified leads in your CRM — not 200 unread threads.
Direct REI is an AI cold-outreach platform and CRM for real estate investors. Its AI acquisition manager, Oliver, pulls county property records, finds the owners, and runs text, email, direct mail, calls, and ringless voicemail from your own mailbox and phone number — replying in your voice, and placing the calls itself when you ask.
The whole idea — explained in 39 seconds.
One CRM, one AI acquisition manager — Oliver — and every channel investors actually use: text, email, direct mail, phone calls, and ringless voicemail. It even hosts your website and installs as an app on your phone.
Ask in plain English — "find vacant land owners in Wood County and start texting them" — and Oliver pulls the records, skip traces the phones, writes the sequence, and launches the campaign. Your spend limits and approvals apply to every step.
Search county records nationwide — vacancy, acreage, tax status, absentee owners — and import the owners into your CRM with full parcel detail. Or let AI scan the live web for real contacts. No scraping, no list-buying, no stale data.
Select ten thousand owners and hit send once — tens of thousands of texts and emails a month, rotating across every number and mailbox so none of them burn. The same list queues for the dialer, the AI can make the calls itself, and a ringless voicemail lands a recorded message without ever ringing their phone.
When a prospect replies, AI drafts a response in your voice and sends it a few minutes later — paced like a real human. Flags you in red when a reply needs personal attention.
No onboarding calls. No setup fees. Plug in, point the AI at a market, walk away.
Pick a market and the audience type. The AI searches the web, finds real people, and drops them into your CRM in ~30 seconds.
Tell the AI the goal of the conversation. It generates a personalized message cadence — email, SMS, or both — calibrated to your audience. Edit any message, or change how many it sends.
Outreach paces itself across text, email, direct mail, calls, and voicemail drops — rotating your numbers and mailboxes so none of them burn. The AI replies to inbound in your voice, qualifies, and flags only what needs you.
Every reply — text, call, email, return mail — lands as a tagged contact with buy-box details, qualification status, and full conversation history. Hot deals rise to the top.
If your business runs on cold outreach to a specific real estate audience, Direct REI works for you.
Start free — upgrade when the AI pays for itself. Cancel any time. No long-term contracts.
Every capability, mapped to every plan. Hover the ⓘ icons for the full explanation of each feature.
Publish a listings site — photos, map, filters — or a cash-offer site, straight from your CRM. Click anything to edit it, drag blocks around, and connect your own domain for free. Every form submission lands in your CRM as a lead, ready for follow-up.
Upload a PDF or start from a saved template, place the signature fields, and send — the signing link goes out by text or email and works on any phone. Watch it move from out for signature to signed, and the completed PDF lands on the contact's timeline by itself.
Channels and private messages built into the CRM, so nobody switches apps. Drop a contact, deal, or property into a message as a clickable chip, reply in threads, react, search old conversations, and share photos and files. Your automations can post here too — a new deal announces itself in the right channel.
When a lead replies, a deal moves stage, a contract gets signed, a piece of mail lands, or an AI call converts — create the task, add the tag, enroll them in the next campaign, draft the contract, or post it to the team. Add "only if" conditions, and see every rule as a flowchart.
Schedule a follow-up with a real time on it and get a push notification and an email the moment it's due — or add it to your calendar in one click. Work from a My Day view, a list, or a board; assign to teammates; set tasks to repeat. Turn on the AI task manager and it reads your calls and messages and writes the to-do list for you.
Buyers, sellers, and everyone else in between; a deal pipeline with your own stages; the properties you're chasing and the ones you own. Every text, email, call, mailer, and voicemail lands on one timeline per contact. Custom fields, tags, bulk actions, a map of your sellers, skip tracing, DNC scrubbing, and CSV in and out — it's all here.
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Direct REI comes with Oliver — an AI acquisition manager that finds leads, runs text, email, direct mail, calls, and ringless voicemail, replies in your voice, and ties every callback to the campaign that earned it — so you can focus on closing.
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