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Team Chat: message your teammates inside DirectREI

4 min read · Updated 2026-09-05

“Team Chat: message your teammates inside DirectREI” is a Direct University lesson from Direct REI, the AI cold-outreach platform and CRM for real estate investors. Channels and direct messages for your team — threads, reactions, quote-replies, search, file & picture attachments, linked CRM records, unread badges, @mentions, desktop notifications, and who can do what.

Team Chat is built-in messaging for your team — the account owner plus every teammate you've invited. Open it with the chat-bubble button in the top bar (next to the light/dark toggle). Keep deal talk next to the deals instead of bouncing out to texts or another app. Team Chat is included with Pro and Scale plans.

Automations can post here. In Tasks → Automations (or just ask Oliver), add the action Post in a team chat channel to any rule — for example "a new deal is created → post in #deals". The post names the deal, the seller, the county and the PID, with chips that open the records, and shows as Automation · rule name. Bursts (an import of hundreds of leads) collapse into one message. The account owner can delete an automation post; nobody can edit one.

Channels and direct messages

DMs are private to the two people in them — even the account owner can't read a DM they're not part of. Private channels work differently: they're hidden from teammates who aren't members (admins included), but the account owner always sees every channel on their own account — though even the owner can only post in channels they're a member of.

Your profile picture

Add a photo in Settings → Profile → Upload photo (JPEG, PNG, GIF, or WebP up to 2MB) and it shows beside your messages, in the conversation list, and in the DM picker. No photo? Your initials show instead.

Sending, editing, deleting

Threads

Threads keep a side conversation out of the channel, like Slack. Hover any message and click the speech-bubble (Reply in thread) button: the thread opens in a panel on the right (on a phone it slides over the conversation) showing the original message, every reply, and its own reply box. Replies live only in the thread — the channel shows a "N replies · Last reply 5m ago" line under the original message with the repliers' avatars; click it to open the thread again.

Reactions & quote-replies

Search

The Search messages… box above the channel list searches your whole team chat — every channel plus the DMs you're in (nobody can search into DMs they don't belong to). Click a result to jump straight to that message. Press Esc or ✕ to get the channel list back.

Pictures & files

Click the paperclip in the composer — or just drag a file into the conversation — to attach pictures (JPEG, PNG, GIF, or WebP, 5MB each) or documents (PDF, Word, Excel, CSV, or TXT, up to 10MB). Up to 3 attachments per message, and you can send one with no text at all. Pictures render right in the thread; files show as a named link teammates click to download.

Linking contacts, deals, campaigns & more

Click the chain-link button in the composer to attach a CRM record to your message — search your contacts, deals, properties, campaigns, and tasks, pick one (up to 3 per message), and it sends as a labeled chip. Teammates click the chip to open that record right from the conversation, so "can you call this seller?" carries the seller with it instead of a name someone has to go find — and "who owns this task?" or "pause this campaign?" opens the exact record. Anyone who can post can link records — clicking a chip only opens data your team already sees in the CRM. If a linked record is later deleted, the chip stays as a label but says so when clicked.

Unread badges & notifications

Who can do what

Getting your team in

Team Chat needs a Pro or Scale plan. Teammates come from Settings → Team — invite them by email and they appear in Team Chat once they've joined. Pro plans include 3 seats (you + 2 teammates); Scale is unlimited.

Chat history stays even if a teammate later leaves the team — their old messages show under "Former teammate".
This lesson lives in Direct University inside the Direct REI app, where you can search every lesson and ask the built-in AI assistant. Sign in to open it there.

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About Direct REIDirect REI is an AI cold-outreach platform and CRM for real estate investors — wholesalers, flippers, builders, land investors, and brokers. Its AI acquisition manager, Oliver, pulls county property records, finds owners, and runs email, SMS, direct mail, and inbound-call tracking from your own mailbox and phone number, replying in your voice. Free plan; paid plans from $23/month billed annually ($29 monthly).

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