Link click tracking — see who clicks the links you send

Replies tell you who wrote back. Clicks tell you who's interested but hasn't written yet — the buyer who opened the listing three times, the seller who looked at your offer page. Link click tracking counts those clicks for your email and text campaigns.

It's on automatically

Click tracking is on for every email and text campaign. There's nothing to set up: put a link or a button in a campaign message and, from the next message that goes out, every click is counted. Each link goes out as a short tracking link like directrei.com/r/a1B2c3D4e5 — when someone clicks it, the click is counted and they land on the real page instantly.

To leave one campaign untracked, untick Track link clicks in that campaign's settings (under the message editor on the Email or Texting page). Messages that already went out keep the links they were sent with.

Add a link or a button

1. Open the Email or Texting page and pick the campaign in the message editor.
2. Click in the message where the link should go. To turn words you already wrote into a link, select them first.
3. Under the message, click 🔗 Add link — or, in an email, ▣ Add button.
4. Type the words to show (for a button, what the button says — like See the property) and the web address, and click Add. The window shows how it will look.
5. Save the sequence.

A button shows in the email as a green button on its own line — use it for the one thing you most want people to do. A link shows your words as a normal underlined link. In a text, a link reads See the property: (link). Click 👁 Preview email to see the whole email the way the reader gets it.

What's tracked — and what isn't

• Tracked: links and buttons in campaign emails and texts (sequence messages and follow-ups) — every campaign unless you turn it off — and deal blasts sent with 🔗 Track link clicks ticked.
• Never tracked: emails and texts you type by hand, AI replies, and your unsubscribe link. Those always go out exactly as written.
• With Vary wording on, the words around a link change from contact to contact but the link and button themselves never do, so clicks are counted the same way.
• Email opens aren't tracked — only clicks. Open tracking relies on hidden images that hurt deliverability and are unreliable anyway (Apple Mail and Gmail load them on their own).
• Robots don't count. Company email security scanners and phone link previews open links on their own, often seconds after a message arrives. Those visits are recorded but kept out of your numbers, and the stats window tells you how many were left out and why. A few can still slip through.

Where you see the clicks

• The Link clicks report — click the Link clicks 🔗 card at the top of the Email or Texting page. It shows how many people clicked and how many clicks you got, who clicked (click a name to open them), which links and buttons they clicked, and a breakdown by campaign — or by message when you pick one campaign. Change the campaign, emails or texts, and the date range at the top, and use ⬇ Download list to get the people who clicked as a spreadsheet.
• The campaign — the Clicked 🔗 box in its Send progress on All Campaigns and the See who clicked link under the message editor open the same report for that campaign.
• The contact card — a Link clicks section lists what they clicked, in which message, and when.
• The CRM — the Status filter has Clicked a link, so you can pull up everyone who clicked and call them first.
• Analytics — add the Link Clicks, Link Click Rate and Click Rate by Campaign widgets (Outreach section).
• Alerts — Settings → Notifications → 🔗 Link clicks pings your phone or pops up in the app when a lead clicks (off until you turn it on).
• Automations — the trigger A contact clicks a link in a campaign message can create a call task, add a tag, or post in Team Chat the moment someone clicks.
• Oliver — ask "who clicked the link in the Polk County texts?" and it reads the same numbers.

The click rate is of the people who were sent a tracked link, how many clicked one — each person counts once, however many times they clicked.

Use your own link domain (optional)

Links on your own domain look more trustworthy to readers and to spam filters than a shared one. Open Settings → Email → Link tracking domain and connect a subdomain, like links.yourbusiness.com:

• A domain you bought here (Get a sending domain) is one click — the card offers links.yourdomain.com and adds the DNS record for you.
• Any other domain needs one DNS record where that domain is managed: a CNAME for the subdomain pointing to cname.vercel-dns.com. The card shows the exact record and a Check again button; it usually works within a few minutes to an hour.
• Until your domain is active, links keep using directrei.com. Use a subdomain, not your main domain, so your website and email stay where they are.